Case Study: Root Orthotics Brand Development for KevinRoot Medical
Overview
Root Orthotics, a line by KevinRoot Medical, is part of one of the leading providers of custom orthotics in the United States. KevinRoot Medical has a strong reputation for quality in orthotic solutions, and this project aimed to create a distinct yet connected brand identity for Root Orthotics under the KevinRoot Medical umbrella.
My Role and Contributions
As the lead designer, I developed the entire Root Orthotics brand to reflect both its unique identity and its affiliation with KevinRoot Medical. Key elements of my work included:
• Brand Identity Development: Created a comprehensive brand identity for Root Orthotics, aligning it with KevinRoot Medical’s established reputation while ensuring it stood out as a specialized orthotics line.
• Visual Cohesion: Crafted a brand aesthetic that communicates professionalism, reliability, and innovation—qualities synonymous with one of the top custom orthotics providers in the U.S.
• Logo and Design Assets: Designed the Root Orthotics logo, color palette, and visual elements to establish a recognizable, cohesive brand that complements KevinRoot Medical’s core identity.
• Brand Integration Strategy: Strategized ways for Root Orthotics to seamlessly fit within KevinRoot Medical’s branding while maintaining its own distinct market presence.
Results
The successful launch of Root Orthotics strengthened KevinRoot Medical’s market position by offering a dedicated brand for its orthotics line, appealing directly to customers seeking tailored orthotic solutions. The clear, cohesive branding helped enhance recognition and trust, building on KevinRoot Medical’s established industry leadership.
