Case Study: Brand Cohesion and Visual Asset Development for Xilva
Overview
Xilva required a cohesive visual identity to effectively communicate its mission and services across various platforms. While the logo was pre-existing, I was tasked with developing comprehensive brand guidelines and creating a suite of visual assets to ensure consistency and professionalism in all brand communications.
My Role and Contributions
In this project, I focused on establishing a unified visual identity through structured guidelines and diverse assets:
• Brand Guidelines: Developed detailed brand guidelines outlining color schemes, typography, imagery styles, and usage protocols to maintain a consistent brand image across all media.
• Presentations and Reports: Designed impactful presentations and comprehensive reports that aligned with Xilva’s professional tone and messaging, ensuring clarity and engagement.
• Web Design: Collaborated on web design elements to enhance user experience and visual appeal, reflecting Xilva’s commitment to transparency and innovation.
• Social Media Content: Created branded social media assets to build recognition and engagement across digital platforms.
• Conference Banners: Designed banners and other large-format visuals for conferences, showcasing Xilva’s brand with clarity and professionalism in high-visibility settings.
Results
The implementation of comprehensive brand guidelines and the creation of consistent, high-quality visual assets significantly enhanced Xilva’s brand recognition and credibility. This cohesive visual identity effectively communicated Xilva’s mission and services, supporting its position as a leader in facilitating investments in regenerative forests.
